Learn how to use digital badges, how to issue them within your organization, how to share them on social media...
Use a common currency (badges) to recognize stakeholders across your industry ecosystem
Nudge customers to action by gamifying their participation in your energy efficiency programs with BadgeCert's sharable digital badges.
Discover how BadgeCert's digital badges can help drive customer engagement and enrollment in your utility energy saver programs, create opportunities for viral social media marketing, and increase awareness in all of your customer-focused programs.
Meaningfully Engage Your Customers and Promote Your Programs
Why digital badges?
Engaged customers love to share their badges across all of their social networks, which leads to exponential viral exposure of all of your programs. Allow your customers to promote your program on social media to their friends and neighbors with a single click!
A digital badge is more than a visual image or logo. Rather, it is a dynamic icon that is embedded with metadata detailing the nature of the individual's participation/achievement and provides links to how people viewing the badge might also get involved.
Viral marketing of program via customers' social sharing
Drive further engagement
Provide a call to action
No customer log-in required
Analytics on clicks and shares
Can be tied to other incentive programs
Customer engagement programs
Today, utilities offer a wide variety of energy efficiency and other programs, but often customers are not aware of them, or know how to get involved.
Badges are an exciting and cost-effective way to engage, educate and recognize customers all while nudging others to get involved.
Use badges to reward customers for participating in such programs as:
Solar Energy/Renewables
Green Business initiatives
Residential & C&I Energy Assessments
Peak-time savings and Load Curtailment
Customer and Employee Education
Rebates for appliances, smart thermostats and high efficiency equipment
BadgeCert features provide a customized user experience
The BadgeCert module creates a seamless workflow for engagement with numerous social and text and email sharing options. This encourages active engagement and provides public recognition to promote the utility's programs and marketing initiatives.
Authoring tool to create animated digital badges and landing pages
Easy, frictionless workflows for issuing and sharing badges across digital platforms
Integration with social media tools
Customer social preferences and templates
Program triggers and rules to issue digital badges
Customer recognition and viral marketing
When a customer installs solar panels, they will receive a verified digital badge from your utility congratulating them on being part of such an important initiative. They are proud that they have contributed to their city's energy efficiency program and are very eager to want to share their contribution with others in their community.
They can do so quickly by displaying their badge on their Facebook page, Tweeting about their new highly efficient home, and sharing a picture of their solar panels and verified energy saver solar panel badge on Instragram. A business can also share their badge on their LinkedIn page and company home webpage highlighting their commitment to energy savings.
As your customers share their badges across social media, thus virally marketing your program, other potential customers will see these badges, click on them, and learn how they too can sign-up to become an energy saver.
Customer participates in program
Badge gets issued to customer via email or SMS
Customer posts/tweets badge to all social media channels
Friends click badge to learn more and enroll
Utility has access to data on badge shares and clicks that illustrate engagement and inform marketing decisions
Other use cases
A customer is awarded a digital badge via Twitter for achieving energy savings and retweets and likes the badge. Clicking the badge takes others to the program page.
A customer shares a picture with the utility of equipment damage and receives a “Good Neighbor” badge via Facebook that is shared.
A commercial customer receives a LinkedIn “Green Office” badge for energy savings. The badge is liked across social media.
A utility employee is publicly acknowledged for completing training and promotes their accomplishment on social media.
Analytics engine
How successful is your utility savings program? How many new customers have your reached? No more guessing with BadgeCert's analytics dashboard.
Our proprietary reporting and analytics tool provides organizations with 24/7 real-time data such as badge sharing, badge clicks and overall earner usage.
Overarching trends
Actual engagement
Detailed breakdown per social network and channel
API access
Organizations have full access to BadgeCert API's, allowing your CRM or other enterprise systems to make calls that create, issue and update badges, manage rosters, update settings and many other functions.
Achieve all your goals with BadgeCert
Encourage stakeholders to update their skills and competencies through expiration workflows (alerts, revocation, renewal)
Designate CEU’s
Reduce costs of creating paper certificates, labor and mailing
Create stackable micro- credentialing programs with leveling capabilities
Seamless API’s with any assessment provider, CRM, AMS and LMS tool
Market your programs through stakeholder sharing
Mitigate risk of fraudulent credentials
Resources
Blog: Digital badges
Digital badges are an active component of our online identities and also drive brand awareness
Successful Gamified Learning Programs
Episode #4 | with Monica Cornetti, President and Founder, Sententia Gamification
Building Interactive Learning Experiences through Advanced Micro-learning
Episode #5 | with Andrew Powell & Ryan Findley from Learn to Win
Webinar
BadgeCert and Certiverse discuss the changing landscape of badging and microcredentials
BadgeCert Live Demo + Q&A | Aug 10 | 3:00-3:20pm ET
Join us for a 20-min virtual hangout where you can ask your questions about digital badging and micro-credentialing, and quickly learn what BadgeCert does, how it differs from other platforms, and how it will benefit your organization.
Request your 1:1 demo
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Please request a 1:1 demo with one of our advisors by filling out the form on this page or by contacting us at:
info@badgecert.com
224-241-2378
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